ABOUT

I am proud to have successfully built and scaled cross disciplined, strategic, creative and emerging technology focused teams that have produced some of the most advanced and widely recognised digital, immersive and captivating campaigns for leading global brands.

RECENT PROFESSIONAL SUMMARY

2023-present

DOOH.com A WPP Media Partner Agency

Creative Innovation Director

Building, and leading a team spearheading solution development and implementation of innovative digital out-of-home (DOOH) campaigns for WPP clients, leveraging emerging technologies such as 3D anamorphic content, augmented reality, mixed reality, and interactive display experiences to create engaging, impactful results driving brand experiences.
Responsible for departmental profit, creative output and international growth (US + APAC)

2021-present

Hot Dark Matter Ltd - www.hotdarkmatter.com

Founder

Founded Hot Dark Matter an Immersive Tech Product Studio building geospatial AR games and experiences. Working closely with Niantic gaining early access to Lightship ARDK as a Lightship Development Partner.
Qualcomm Snapdragon Spaces Pathfinder Program Partners
Predominantly self-funded thanks to select commercial projects applying immersive technology to product and campaign requirements for Harvard Business School and Publishing and other clients including Prada.

2013-2021

Happy Finish www.happyfinish.com

Various Roles

I joined Happy Finish to launch their innovative technology division in 2013. I lead the growth of the division, which saw Happy Finish become recognised globally as a leader in the creation of ground breaking immersive content and experiences.
The success of the division and my leadership led to my taking the Global CEO position of the 80+ employee business in 2018 and overseeing the successful sale of the business in 2020.